Fast food is the phrase given to food that can be prepared and provide very quickly. Any meal with low preparation time can be considered ...
Fast food is the phrase given to food that can be prepared and provide very quickly. Any meal with low preparation time can be considered to be fast food. This refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away.
The first fast food restaurants began in the United States with A&W in 1916 and White Castle, founded by Billy Ingram and Walter Anderson in Wichita, Kansas in 1921, is generally credited with opening the second fast food outlet and first hamburger chain, selling hamburgers McDonald's and KFC are multinational corporations with outlets across the globe. The United States has the largest fast food industry in the world, and American fast food restaurants are located in over 100 countries.
The fast food industry in India has grown with the changing lifestyles of the young Indian population. Many of the conventional dishes have been adapted to suit the emerging fast food outlets. The main reason behind the adaptation is to decrease the processing and serving time. For example, the typical meal which called for being served by an ever alert attendant is now offered as a Mini-Meal across the counter. In its traditional version, a plate or a banana leaf was first laid down on the floor or table. Several helpers then waited on the diner, doling out different dishes and refilling as they got over in the plate.
In the fast food version, a plate already arranged with a variety of cooked vegetables and curries along with a fixed quantity of rice and Indian flat breads is handed out across the counter against a prepaid coupon. Variation in curries and breads are depending on the region and local preferences. The higher priced ones may add a sweet to the combination.
Famous formats of fast food business in India have the following features in common:
According to the report named “Indian Fast Food Market Analysis”, the Indian Fast Food Industry is expected to grow at a CAGR of around 34% during 2011-2014. It can be anticipated that many big international players are entering into the Indian market by making deals with the domestic players and those who are already present in the Indian market, expanding their presence in different provinces of the country. This trend will materialize more strongly during BMI’s forecast period, providing opportunities to local players to widen their product portfolios.
As per BMI research, there is a large scope of growth in the untapped tier-II and tier-III cities, due to which, major fast food retailers have already started applying various marketing strategies in popularizing their brands in these cities. The forecast is based on the correlation between past market growth and growth in base drivers, such as middle class, urbanization, cultural shift, and lifestyle changes. Fast food retailer are aiming to provide reasonable and customized products to suit the needs of people that would ultimately provide necessary boost to the Indian fast food industry.
Dangers of Eating Fast Food
Food that we eat today has changed more in the past 30 years, than in the past 3,000 years. Due to our fast food culture, we are separated from actual food industry. We don’t see how this fast food is made or what chemicals, food coloring or fillers are added to them and this can be very dangerous for us.
Fast food companies are especially guilty of wanting to hide information of how their food was made. Many would be in disbelief if they knew where their burgers and chicken nuggets really came from.
With the popularity of the fast food chains and trying to make meals faster and cheaper, animals are now raised differently. Chickens are fed grains with antibiotics and arsenic which help them to grow faster and bigger. Chickens have become so obese from the feed and not having any space to walk in; they are having heart attacks and dying among the other chickens. In the hog facility, you will see thousands of hogs in one building their entire life. They will never breathe the fresh air outside nor spend time in the outdoor sun and eat off the land. In addition, the cattle are given growth hormones in their ears to help them grow faster.
Fast food is encumbered with calories from refined sugars and hydrogenated fats. It is also very high in sodium, but very low in dietary fiber and essential vitamins and minerals. As per USDA study, 78% of today’s meat that is used in the fast food industry contains fecal matter. It kills appetite in human body. In addition, to maintain a healthy lifestyle is eat foods with less than 5 ingredients. The smaller amount ingredients a food has, the closer that it is to its natural state and to being a whole food. Fast food meals are very far from this recommendation. For example, the Premium Chicken Breast Strips at McDonald’s has 25 ingredients. There is no doubt that fast food restaurants have contributed significantly to our country’s obesity epidemic. Fast food meals lack the necessary micronutrients that human bodies require to function at its best and instead, it plagues human body with ingredients that tear down health.
According to the study of Indian Society of Gastroenterology, 8.3% of the Indian population suffers from Stomach problem. The fast-food life and work culture have put the younger people at the risk of developing GERD (GERD refers to gastro esophagul reflux disease which, in simple term, is a condition in which the stomach contents (food or liquid) leak backwards from the stomach into the esophagus (the tube from the mouth to the stomach). Experts say that if one has a serious episode of acidity at least once a week, then he should consult a doctor. They recommend restricting certain foods that can trigger GERD More women than men suffer from this problem. Age is also linked to the problem. And among the middle aged or working population, erratic or unhealthy eating patterns like intake of fried food, aerated drinks are associated with GERD. The action tends to irritate the esophagus, causing burning sensation and other symptoms. There is no denying that fast food is quick and convenient, but the risks that it has on your health should not be ignored. Don’t you think fast food itself eating our life span so fast? Think about it.
The first fast food restaurants began in the United States with A&W in 1916 and White Castle, founded by Billy Ingram and Walter Anderson in Wichita, Kansas in 1921, is generally credited with opening the second fast food outlet and first hamburger chain, selling hamburgers McDonald's and KFC are multinational corporations with outlets across the globe. The United States has the largest fast food industry in the world, and American fast food restaurants are located in over 100 countries.
The fast food industry in India has grown with the changing lifestyles of the young Indian population. Many of the conventional dishes have been adapted to suit the emerging fast food outlets. The main reason behind the adaptation is to decrease the processing and serving time. For example, the typical meal which called for being served by an ever alert attendant is now offered as a Mini-Meal across the counter. In its traditional version, a plate or a banana leaf was first laid down on the floor or table. Several helpers then waited on the diner, doling out different dishes and refilling as they got over in the plate.
In the fast food version, a plate already arranged with a variety of cooked vegetables and curries along with a fixed quantity of rice and Indian flat breads is handed out across the counter against a prepaid coupon. Variation in curries and breads are depending on the region and local preferences. The higher priced ones may add a sweet to the combination.
Famous formats of fast food business in India have the following features in common:
- Wide opening on the road side
- A well fitted kitchen located so as to be visible to the customers
- Tall tables, usually of stainless steel, where one can eat while standing
- A drinking water fountain adorned with a water filter
- Rust-proof and non-breakable crockery
- Easy to maintain and durable décor
- A cash counter where food coupons are sold
- A food delivery counter which invariably is granite topped
- Additional counters for Ice Creams, Chaats, and Beverages etc.
According to the report named “Indian Fast Food Market Analysis”, the Indian Fast Food Industry is expected to grow at a CAGR of around 34% during 2011-2014. It can be anticipated that many big international players are entering into the Indian market by making deals with the domestic players and those who are already present in the Indian market, expanding their presence in different provinces of the country. This trend will materialize more strongly during BMI’s forecast period, providing opportunities to local players to widen their product portfolios.
As per BMI research, there is a large scope of growth in the untapped tier-II and tier-III cities, due to which, major fast food retailers have already started applying various marketing strategies in popularizing their brands in these cities. The forecast is based on the correlation between past market growth and growth in base drivers, such as middle class, urbanization, cultural shift, and lifestyle changes. Fast food retailer are aiming to provide reasonable and customized products to suit the needs of people that would ultimately provide necessary boost to the Indian fast food industry.
Dangers of Eating Fast Food
Food that we eat today has changed more in the past 30 years, than in the past 3,000 years. Due to our fast food culture, we are separated from actual food industry. We don’t see how this fast food is made or what chemicals, food coloring or fillers are added to them and this can be very dangerous for us.
With the popularity of the fast food chains and trying to make meals faster and cheaper, animals are now raised differently. Chickens are fed grains with antibiotics and arsenic which help them to grow faster and bigger. Chickens have become so obese from the feed and not having any space to walk in; they are having heart attacks and dying among the other chickens. In the hog facility, you will see thousands of hogs in one building their entire life. They will never breathe the fresh air outside nor spend time in the outdoor sun and eat off the land. In addition, the cattle are given growth hormones in their ears to help them grow faster.
Fast food is encumbered with calories from refined sugars and hydrogenated fats. It is also very high in sodium, but very low in dietary fiber and essential vitamins and minerals. As per USDA study, 78% of today’s meat that is used in the fast food industry contains fecal matter. It kills appetite in human body. In addition, to maintain a healthy lifestyle is eat foods with less than 5 ingredients. The smaller amount ingredients a food has, the closer that it is to its natural state and to being a whole food. Fast food meals are very far from this recommendation. For example, the Premium Chicken Breast Strips at McDonald’s has 25 ingredients. There is no doubt that fast food restaurants have contributed significantly to our country’s obesity epidemic. Fast food meals lack the necessary micronutrients that human bodies require to function at its best and instead, it plagues human body with ingredients that tear down health.
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